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Access Your Hidden Brain Power - Idea Mapping

Access Your Hidden Brain Power - Idea Mapping

From the Inside Flap
In this busy world, we're constantly asked to do more in less time. But how do you cope with the pressure? Idea mapping is the answer. It's an effective and revolutionary tool that enables you to meet the demands of life and work by improving your ability to plan, think, and learn.

Designed to help you use more of your brainpower with less effort, an idea map is a colorful visual representation of a particular issue, problem, or ideaÃ¢â‚¬â€among other applicationsÃ¢â‚¬â€on a single piece of paper. Our brains are much better at absorbing, processing, and remembering information presented in the form of an idea map as opposed to information presented in a multi-linear document. Because idea maps represent facts and issues visuallyÃ¢â‚¬â€engaging both hemispheres of the brainÃ¢â‚¬â€they foster more efficient learning, enable you to approach problems more creatively, and help you think more systematically.

Author Jamie Nast has trained thousands of people at dozens of high-profile organizations on using idea maps. In Idea Mapping, she explains how you can apply the power of idea maps to your professional lifeÃ¢â‚¬â€helping you and your teams plan better, increase productivity, organize complex information, save time, and develop new ideas and solutions.

To guide your way, this book includes actual idea maps created and used by twenty-one businesspeople from around the globeÃ¢â‚¬â€as well as other handy resources you'll find on the CD-ROM. Nast explains the rules and logic of idea mapping and leads you through every step of the idea mapping process. She begins with simple idea maps and moves onto the more complex maps, while showing you how to understand and utilize idea maps to get the most benefit from them. In order to maximize the effectiveness of your maps, as well as your thinking, Nast guides you in overcoming potential obstacles when learning this valuable skill. More than just the theory of idea mapping, she provides a multitude of specific examples from which readers can gather ideas to begin practicing their own idea mapping skills.

The idea map is the ultimate tool for achieving more in business and in life. Whether you're an overwhelmed businessperson, an overworked entrepreneur, or someone who just wants to solve problems better and faster, Idea Mapping is a perfect tool for anyone who wants to work more efficientlyÃ¢â‚¬â€and succeed more spectacularly.
"Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it."
--Chris Brown, Executive Vice President, DTE Energy Resources

"I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth."
--Stephen C. Lundin, coauthor, FISH!

"This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work."
--Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan

"Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius."
--Scott Hagwood, four-time USA Memory Champion, author, Memory Power

"The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself."
--Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code

"The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence."
--Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

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